For the final project of Carlos Bocai's and Julia Aguiar's course, Decoding Identities, we had to create the visual identity system for one of the five playlists given by them. "Auge" is an LGBTQIA+ playlist that gathers the top hits of both Brazilians and international artists. Its main target is Brazilian, but it has the potential to become global. Its visual system celebrates the queer community's identity and pride.

 

Auge is the Portuguese word for "peak", and the concept that drove the design is: "to be at the peak is to be on top". The graphic identity explores the ascension of "Auge" – giving the impression that the word grows as grows the pride in being LGBTQIA+.

 

The diagonal created by this ascension is present in diverse applications, providing the system with strength and continuity. Loud, bold, colorful, and atemporal, the Auge playlist system is highlighted and on the top, occupying both graphic and physical spaces as does the LBGTQIA+ community's voice.